COMMUNICATION
ISUDS COMMUNICATION PLAN
Thanks to the implementation of the Sustainable Growth Operational Programme (ERDF funds) and the Integrated Sustainable Urban Development Strategy (2014-2020), the City Council of Las Palmas de Gran Canaria took over the responsibility of solving urban vulnerability in the Cono Sur area. It is a representative city area with planned lines of action based on different Programme objectives and axes (smart city, social and environmental measures and promoting a low-carbon economy).
Within the City Council’s responsibility, the communication effort focuses especially on the role of EU funds, seeking to consolidate transparency and encourage the participation of citizens – to whom the European policy objectives are addressed. EU regulations are elements of qualified support to the communication on territorial development and the handling of imbalances in cities.
This effort is not only aimed at the population as the ultimate beneficiary of these strategies but also at the exchange of information, documents and experiences between administrations, technicians and people involved in their dynamics, all of which have a diverse reference on the effects within their respective responsibilities, expectations, and rights.
According to the Communication Plan of this ISUDS, its development is divided into three main blocks with a varied and multifaceted list of actions and events.
This structure includes information, exhibition, communication and participation actions and contents that show an innovative, inclusive, functional, and thematically versatile process in drafting the contents and actions planned with the population involved. It translates the Community objectives of the Sustainable Growth Operational Programme to the local level. Such objectives are specified in a strategic and operational setting to put the city on course to integrated sustainable urban development.
The Plan’s execution is based on a set of criteria for communicative action that can be identified in the specificity of the scope, transparency as a core objective, veracity and security, response to expectations, critical incentive and, of course, the European spirit.
After this, the communication effort is broken down using variables that describe its defining aspects and those of the actions to be carried out, which allows to ensure the effectiveness and efficiency of the communication process in line with the Community reference criteria and the justification of the Strategy’s own objectives.
We suggest reading the Communication Plan, which specifically sets out this important section, to obtain detailed information on the different contents and communication actions for the Strategy’s development.
